A passionate believer in the power of storytelling to change lives, connect communities, and spark action, Heidi Raschke grew up hearing incredible tales told by an ever-changing cast of characters from around the world — characters with names like Mad Dog Vachon, The Crusher, Larry the Ax, and Andre the Giant. This was one of the true delights of being the child of professional wrestler Baron Von Raschke. She relished in the laughs, inspiration, and appreciation that came from connecting to others in this way, and she realized early on that everyone had a fascinating story, if you bothered to find out.
Determining that writing was her future, Heidi studied journalism at the University of Minnesota, and became an editor, working at a variety of publications for more than 20 years. During this time, she led many teams of storytellers to innovate, reach new audiences, and attract new revenue using both traditional and digital media. She launched magazines, websites, e-newsletters and Twitter feeds. She edited award-winning blogs and stories. She even wrote a viral essay about her prom experience called “Prom Gone Wrong.” Now, as director of communications & content development for BetterWorld Partners, she helps her mission-driven clients use storytelling to achieve their vision. |
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