During Storytelling Matters, you’ll rediscover your innate storytelling power and learn tips and techniques for using “content” (read: stories) to engage the audiences your organization needs to reach using tools you already have. We’ll dive into the science of storytelling, take a jargon quiz, examine what makes content sharable, explore the pros and cons of various platforms, and identify — and then knock down — the biggest roadblocks to effective storytelling. Of course, we’ll also share lots of really great stories.

Determining that writing was her future, Heidi studied journalism at the University of Minnesota, and became an editor, working at a variety of publications for more than 20 years. During this time, she led many teams of storytellers to innovate, reach new audiences, and attract new revenue using both traditional and digital media. She launched magazines, websites, e-newsletters and Twitter feeds. She edited award-winning blogs and stories. She even wrote a viral essay about her prom experience called “Prom Gone Wrong.” Now, as director of communications & content development for BetterWorld Partners, she helps her mission-driven clients use storytelling to achieve their vision.