How can Storytelling Advance your mission?

Minnesota Council of Nonprofits logo. Red background, white lettering.
Workshop being offered by Minnesota Council of Nonprofits:
As a human being, you are by nature a storyteller. As a nonprofit leaders, telling the story of your work and your organization, as well as the stories of the communities you serve is vital to advancing your mission and demonstrating impact to those who support you and most care about your success.

During Storytelling Matters, you’ll rediscover your innate storytelling power and learn tips and techniques for using “content” (read: stories) to engage the audiences your organization needs to reach using tools you already have. We’ll dive into the science of storytelling, take a jargon quiz, examine what makes content sharable, explore the pros and cons of various platforms, and identify — and then knock down — the biggest roadblocks to effective storytelling. Of course, we’ll also share lots of really great stories.

Tuesday, August 11, 10 a.m. – 12 p.m.
Virtual Training – Live/Online
$45 for MCN members / $65 for nonmembers
Register Today!
What have past attendees thought?
  • “I was very impressed with the broad range of subjects and ideas that Heidi was able to share with the class in a very short period of time. I would sign up for other webinars or in-person events she is leading in the future!”
  • (Response to question of ‘What aspect was most helpful?’): “Classroom engagement, even in webinar form, and the ability to practice putting the storytelling strategies into practice in real-time to get some workshopping help too.”
About the Presenter
Heidi RaschkeA passionate believer in the power of storytelling to change lives, connect communities, and spark action, Heidi Raschke grew up hearing incredible tales told by an ever-changing cast of characters from around the world — characters with names like Mad Dog Vachon, The Crusher, Larry the Ax, and Andre the Giant. This was one of the true delights of being the child of professional wrestler Baron Von Raschke. She relished in the laughs, inspiration, and appreciation that came from connecting to others in this way, and she realized early on that everyone had a fascinating story, if you bothered to find out.

Determining that writing was her future, Heidi studied journalism at the University of Minnesota, and became an editor, working at a variety of publications for more than 20 years. During this time, she led many teams of storytellers to innovate, reach new audiences, and attract new revenue using both traditional and digital media. She launched magazines, websites, e-newsletters and Twitter feeds. She edited award-winning blogs and stories. She even wrote a viral essay about her prom experience called “Prom Gone Wrong.” Now, as director of communications & content development for BetterWorld Partners, she helps her mission-driven clients use storytelling to achieve their vision.

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