American for the Arts; Arts Marketing Connection

Many arts and culture organizations have been shifting and changing how they deliver content, engage communities, and invite audiences to participate. The virtual National Arts Marketing Project Conference addresses these changes by bundling fresh concepts to inspire and set the groundwork for arts and culture organizations to adapt, survive, and thrive in 2022 and beyond. Together, we look forward to navigating the changing landscape and exploring the road ahead for arts marketing. Register to join conference December 7-8 to access this truly unique experience!

UPCOMING EVENTS
National Arts Marketing Project Conference December 7-8

WEBINARS
Preparing for the Next Season: Re-Engage Audiences and Recover Revenue

ARTS BLOG

Creative Confidence and the Education Revolution

Member Spotlight: Bernadette Caroll

Check out what’s new on ARTSblog!

IN THE NEWS

Five Artists Redefine Monuments Through Augemented Reality

Creative Forces Community Engagement Grants Now Available 

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On the Web: namp.americansforthearts.org  By E-Mail: artsmarketing@artsusa.org

Twitter: @artsmarketers  Facebook: National Arts Marketing Project 

Join the conversation on arts marketing topics and trends with colleagues from across the country by signing up for the Arts Marketing Network Listserv (sign-in required).

Washington, DC Office 1000 Vermont Avenue NW Washington, DC 20005 T 202.371.2830 New York City Office One East 53rd Street New York, NY 10022 T 212.223.2787 Visit Online: www.AmericansForTheArts.org

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TOOLS AND RESOURCES

3 Revenue-Increasing Reasons Why You Should Use a Podcast in Your Content Marketing Strategy Have you tried modernizing the delivery of your content with audio and video? As consumers are looking to engage with content that is more convenient to digest, podcasting becomes a unique asset to marketing strategies which will allow you to connect with audiences in a different way. Build deeper connections to your brand and diversify the ways that your audience accesses your organization’s content with these three revenue-increasing reasons to use podcasts in your content marketing strategy. How To Do Market Research: A Guide and Template With word-of-mouth and peer recommendations being the main components of purchase decisions nowadays, marketing strategies can strongly benefit from doing market research. There are many benefits of marketing research, such as gaining an understanding of consumer personas and target markets, and learning the influencers of consumers’ purchase decisions as well as their purchasing behaviors. Learn how to do market research and download the templates to get started.

IOS 15 IS OUT, BUT MARKETERS CAN SHAKE OFF THE LOSS OF EMAIL OPEN RATES With the launch of Apple’s iOS 15 earlier this month also came the departure of open rates for emails as a reliable metric for success. Apple’s Mail Privacy Protection feature nullifies tracking on emails opened by Apple Mail users and makes the open rate—which we all love to track so much—less reliable. Good news, iOS 15 should not be a channel-ending event for email, but rather an opportunity to refocus on website clicks and associated behavior as better indicators of consumer intent.

FROM NAMP BLOG

Embedding and encouraging engagement with our organizations is a major prioriy for arts marketers. In “Maintaining and Cultivating New Audiences During COVID-19 and Beyond,” Kristie Swink Benson shares insight on how to foster authentic relationships with community members and audiences. Arts marketers will ask themselves what is their responsibility as arts marketers for fostering meaningful engagement and how our organizations can address digital barriers that exist for those audiences within our reach.

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