Many arts and culture organizations have been shifting and changing how they deliver content, engage communities, and invite audiences to participate. The virtual National Arts Marketing Project Conference addresses these changes by bundling fresh concepts to inspire and set the groundwork for arts and culture organizations to adapt, survive, and thrive in 2022 and beyond. Together, we look forward to navigating the changing landscape and exploring the road ahead for arts marketing. Register to join conference December 7-8 to access this truly unique experience!
UPCOMING EVENTS
National Arts Marketing Project Conference December 7-8
WEBINARS
Preparing for the Next Season: Re-Engage Audiences and Recover Revenue
ARTS BLOG
Creative Confidence and the Education Revolution
Member Spotlight: Bernadette Caroll
Check out what’s new on ARTSblog!
IN THE NEWS
Five Artists Redefine Monuments Through Augemented Reality
Creative Forces Community Engagement Grants Now Available
On the Web: namp.americansforthearts.org By E-Mail: artsmarketing@artsusa.org
Twitter: @artsmarketers Facebook: National Arts Marketing Project
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TOOLS AND RESOURCES
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IOS 15 IS OUT, BUT MARKETERS CAN SHAKE OFF THE LOSS OF EMAIL OPEN RATES
With the launch of Apple’s iOS 15 earlier this month also came the departure of open rates for emails as a reliable metric for success. Apple’s Mail Privacy Protection feature nullifies tracking on emails opened by Apple Mail users and makes the open rate—which we all love to track so much—less reliable. Good news, iOS 15 should not be a channel-ending event for email, but rather an opportunity to refocus on website clicks and associated behavior as better indicators of consumer intent.
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FROM NAMP BLOG
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Embedding and encouraging engagement with our organizations is a major prioriy for arts marketers. In “Maintaining and Cultivating New Audiences During COVID-19 and Beyond,” Kristie Swink Benson shares insight on how to foster authentic relationships with community members and audiences. Arts marketers will ask themselves what is their responsibility as arts marketers for fostering meaningful engagement and how our organizations can address digital barriers that exist for those audiences within our reach.
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